Project Title: 7-Eleven Ice Tea Design
Creative Direction: Ryan Brant
Designer: Chris Beringer
Overview: 7-Eleven wanted to develop an exclusive recipe of Plantation Iced Tea in a can, with the anticipation of other drink flavors to rollout in the future. The idea was to develop a “local brand” with flavor extensions. Looking for a contemporary Hawaiian feel, their goal was to target the millennial generation. My designs incorporated a tropical scheme with anthropomorphic fruit shapes. The design was a simple minimal design which was conceptualized with additional flavors for future drink recipes. The idea was to develop packaging that felt fun, lively, and playful.