Project Title: 7-Eleven Ice Tea Design
Creative Direction: Ryan Brant
Designer: Chris Beringer
Overview: 7-Eleven is expanding their package design to include reusable tote bags for customers that aligned with similar designs for their hot beverage cup designs. I chose to create several designs that were intended to be a break from the conservative branding of 7-Eleven to appeal to younger customers. I created several concepts that incorporate nature and ocean themed branding aligned with their Hawaii branding.