Project Title: 7-Eleven Coffee Cup Design
Creative Direction: Ryan Brant
Designer: Chris Beringer
Overview: 7-Eleven is expanding their package design to include their hot beverage cup designs. I chose to create several designs that were intended to be a break from the conservative branding of 7-Eleven to appeal to younger customers. We came up with several concepts that incorporated nature elements revolving around the raw ingredients of coffee in an effort to connect local coffee growers and the link from farm to cup.