Modex Hawaii is a Honolulu based boardshop that continues to develop new shapes of Standup Paddle-boards and Surfboards showing off fresh shapes and graphics. The owner wanted me to design some fresh new business cards and gift cards showcasing one of their graphic artists Pinky Taylor. I showcased his artwork which is grungy and colorful on the backside while designing a clean and minimal frontside. I used Century Gothic which compliments the handwritten grungy type that Modex uses and designed a background illustration of simple lines to create basic wave formations. For the Gift Cards I wanted to showcase Pinky's artwork while applying metallic backgrounds to distinguish different valued cards that a customer can purchase for credit in the store. I love designing business cards so I jumped at the opportunity to do some printwork.
As someone who shares the same love for the ocean and its healing qualities, I wanted to help create an identity that was associated with the oceans organic healing qulaities and the therapists approach to massage therapy. Emily has an incredible love for the ocean and she wanted something that helped identify herself with holistic and natural healing properties. The final product helped identify a very simplistic approach to her practice and something that best represented Emily as an individual.
When I started this project this idea of bio mechanical cyborgs seemed to resonate with my appreciation for analogue technology. I started this project in school when I needed to develop ideas of what I felt the body meant to me. It all started with the need for us to have our cell phone on our body at all times. Why not make it part of who we are? The phone is simply an extension of our hand. I applied the same concept with mechanical devices to other parts of our body. Grey's Anatomy was the main source of inspiration and one of the most extensive books on the incredible human body. We ourselves are truly advanced species and we have developed some incredible technology that advance our daily lives to the point where we often don't realize they are there helping.
All images used with permission from Chris Beringer