Project Title: FestPac 2020
Creative Direction: Chris Beringer
Client: PAI Foundation
Designer: Chris Beringer
Overview: In 2020 FestPac will be hosted by the state of Hawai'i. I was hired to conceptualize some potential logo designs for the event that would help shape the identity of the quadrennial pacific festival celebrating the diversity and history of native pacific tradition and culture. The goal was to develop a logo that would represent the slogan “E Ku I Ka Hoe Uli” which translates to "Take Hold of the Steering Paddle". Because voyaging is at the center the history of Polynesia and the sharing of culture we made sure to create a logo celebrating the symbolic connection between the paddle and canoe. I also began to develop a logo system that would connect the Hawaiian tradition of Hula to the festival.